Last updated: January 2026
Alternate ROOTS (“we,” “us,” or “our”) operates the website stage.alternateroots.org (the “Site”). This Privacy Policy explains how we collect, use, and protect information when you interact with our Site, in accordance with U.S. privacy laws (CCPA/CPRA) and EU GDPR requirements.
As a nonprofit, we are committed to protecting your privacy. We do not sell personal information, and we use your data only to provide services, communicate, and improve our nonprofit mission.
1. Information We Collect
a. Information You Provide
When you interact with our forms or sign up for newsletters, we may collect:
- Name
- Email address
- Any other information you voluntarily submit via forms
Tools used: Forminator, Mailchimp
b. Information Collected Automatically
When you visit our Site, we automatically collect:
- IP address
- Browser type and version
- Pages visited and time spent on pages
- Referring website
- Device and operating system
This helps us understand how people use our nonprofit services.
2. Cookies and Tracking Technologies
We use cookies and similar technologies for functionality and analytics.
Cookie Categories
- Necessary cookies: Required for the Site to function (e.g., form submissions via Forminator)
- Functional cookies: Enable Instagram embeds via Smash Balloon
- Analytics cookies: Track usage anonymously to improve our Site (e.g., via Google Analytics if used)
You can manage your cookie preferences using the WPConsent banner on our Site.
Important: We do not use cookies for advertising or selling personal data.
3. How We Use Your Information
We use the information we collect to:
- Operate and improve the Site
- Respond to inquiries submitted via Forminator
- Send newsletters via Mailchimp (only if you opt in)
- Display Instagram feeds via Smash Balloon
- Comply with legal obligations
4. Sharing of Information
We do not sell or share personal data with third parties.
We may share information with:
- Service providers that support the Site (Mailchimp, Forminator, Smash Balloon)
- Legal authorities if required by law
5. Your Privacy Rights
California Residents (CCPA / CPRA)
If you live in California, you may:
- Request access to personal information
- Request deletion of your information
- Opt out of the sale of personal information (we do not sell, but the option is provided via WPConsent)
Use the “Do Not Sell or Share My Personal Information” link on our Site to exercise your rights.
EU Residents (GDPR)
If you are in the EU, you may:
- Access, correct, or delete your personal data
- Withdraw consent at any time
- Object to processing
- Lodge a complaint with a data protection authority
6. Data Retention
We retain personal information only as long as necessary to fulfill its purpose or comply with legal obligations.
7. Data Security
We implement reasonable administrative and technical safeguards.
However, no online service is completely secure, so we cannot guarantee 100% protection.
8. Third-Party Services
| Service | Purpose | Data Collected |
|---|---|---|
| Forminator | Contact forms / form submissions | Name, email, message content |
| Mailchimp | Newsletter emails | Name, email (opt-in only) |
| Smash Balloon / Instagram embed | Display Instagram feeds | Data displayed via Instagram; no personal tracking by us |
9. Children’s Privacy
Our Site is not intended for children under 13, and we do not knowingly collect information from children.
10. Changes to This Privacy Policy
We may update this policy periodically. Updates will be posted here with a “Last updated” date.
11. Contact Us
Questions about privacy? Contact us
