Artistic Assistance Proposal Support

ROOTS Week 2017. Photo by Melisa Cardona


For full program information, click here

In 2021, we’ll be offering two rounds of Artistic Assistance: Professional Development in the spring and Project Development in the fall.


September 2, 2021:         Application Launch + Conversation of Intent & Proposal Coaching

hkhkhkhkhkhkhk              Requests Begin

September 14, 2021:       Proposal Support Call #1 (1:30 pm EST): The Application Form

hkhkhkhkhkhkhk              Register in advance for this call.

September 16, 2021:       Proposal Support Call #2 (3:00 pm EST): The Budget Spreadsheet

hkhkhkhkhkhkhk              Register in advance for this call

September 20, 2021:   h.  Deadline to Request Proposal Coaching or Conversation of Intent

October 1, 2021:   hhk      Application Deadline (5 pm EST)

December 2021:   hhk      Award Notifications

Alternate ROOTS understands that an artist’s grant writing ability may not always reflect the creativity and rigor they bring to their artistic practice. Because we believe that grant writing should not be a barrier to artists accessing funding, we offer our members different types of support during the proposal development process including Proposal Assistance Calls, Conversations of Intent, and Proposal Coaching.

The opportunity to receive feedback and a fresh perspective on your proposal is a valuable one. Talking with a staff member or working with a proposal coach can transform a vague and meandering proposal into one that is clear, concise, and conveys the full richness of your process and project. We urge all our members to make use of the resources listed below.


In your Conversation of Intent, you’ll talk through your proposed project with a staff member, to make sure your project is appropriate for a particular program or category.

First-time applicants MUST schedule a Conversation of Intent by Monday, September 20, 2021 at 5 pm EST. All other applicants are welcome to make use of this resource as well. To schedule a meeting, please email or call the office at (404) 577-1079 ext. 308.


Alternate ROOTS staff will hold group Proposal Assistance Calls, where applicants can call in and ask questions about the application and selection process.

Proposal Assistance Calls will be held on the following dates:

  • Tuesday, September 14 at 1:30 pm EST: The Application Form                                                                       You must RSVP for this call – to do so, click HERE.
  • Thursday, September 16 at 3:00 pm EST: The Budget Spreadsheet                                                                You must RSVP for this call – to do so, click HERE.


Proposal Coaching is an opportunity for applicants to talk through their application with a designated Proposal Coach. Alternate ROOTS offers this service free of charge to all members who are applying for one of our programs. Proposal Coaches are hired consultants. They are leaders in the field who are affiliated with ROOTS and can help you gain insight into how to maximize your proposal’s relevance to the program goals and objectives. Proposal Coaches are not a part of the selection panel, and cannot advise if your project will be selected.

You can consult with a Proposal Coach at any stage of your proposal writing process. Submitting a draft proposal is optional, but highly encouraged, especially for new or previously unfunded applicants.

For the Fall 2021 round of Artistic Assistance Project Development, Proposal Coaching can be requested from September 2-September 20.

How to Request Proposal Coaching

  • Step 1: To schedule a meeting with a Proposal Coach, please email with “Proposal Coach” in the subject line by Monday, September 20 at 5 pm EST. You may also call the office at (404) 577-1079 ext. 308 to request Proposal Coaching.
  • Step 2: Email a draft of your application in the word document application form to You should NOT submit preliminary applications through the application form.
  • Step 3: Once assigned, connect with your Proposal Coach via email or phone.
  • Step 4: Submit the FINAL APPLICATION ONLY through the application form portal.


In addition to the in-house application support listed above, we encourage you to utilize outside grant writing resources, including:

Alternate ROOTS supports the creation and presentation of original art that is rooted in communities of place, tradition or spirit. We are a group of artists and cultural organizers based in the South creating a better world together. As Alternate ROOTS, we call for social and economic justice and are working to dismantle all forms of oppression—everywhere.