Artistic Assistance Professional Development
Artistic Assistance provides direct support to individual artists and culture bearers in the US South to enhance their skills, create unique projects, and build community. The program has two funding areas: Professional Development, which opens in the spring, and Project Development, which opens in the fall.
Read on for more information about Artistic Assistance Professional Development.
WHAT IS ARTISTIC ASSISTANCE?
WHAT IS ARTISTIC ASSISTANCE PROFESSIONAL DEVELOPMENT?
Alternate ROOTS supports Southern artists and culture bearers who work at the intersections of art, community, and justice.
Artistic Assistance Professional Development provides direct support to ROOTS members to build professional and administrative capacity, hone artistic skills, and strengthen the sustainability of their practice.
Professional Development awards are between $250-$3,000. New members – those who joined between March 31, 2024 and March 31, 2025 – are welcome to apply for up to $1,500.
Professional Development funding supports (but is not limited to):
- Professional or artistic training
- Work with consultants, coaches, and mentors; apprentice fees
- Travel, lodging, and registration for conferences, convenings, festivals
- Professional membership or subscription fees (e.g. Canva, Teachable)
- Marketing costs; website and logo design, headshots
- Technology or equipment that advances your craft
- Costs incurred by making your practice or programming available virtually
- Legal or immigration fees related to your practice
Professional Development funding does not support:
- Development, completion, or presentation of artistic work
- Fundraisers
- Compensation to the applicant
- Overhead, general operating expenses, or lost income
- Catering requests or meals
- Rent, utilities, other personal expenses
- Reimbursement for activities that occur before June 1, 2025
- Travel or registration fees to an Alternate ROOTS event (e.g. ROOTS Week)
Requests for live presentations, projects, or performances without a clear learning component should not be submitted for Professional Development; they should be submitted for Project Development which opens in the fall.

PROGRAM TIMELINE
PROGRAM TIMELINE
Tuesday, April 8: Applications Open
Wednesdays in April: Office Hours with Program Manager, Ashlee Haze: 404-577-1079 x 2. Please check the public calendar for times.
Thursday, April 17: Live Application Assistance, 6:30-8:30pm ET. Register here.
Friday, May 2: Application Deadline, 5pm ET
August 1: Award Notifications
WHO IS ELIGIBLE TO APPLY?
WHO IS ELIGIBLE TO APPLY?
To be eligible to apply for the Artistic Assistance Professional Development, ALL of the following must be true:
You are 18 years or older, living and working within the ROOTS service region by Monday, March 31, 2025. ROOTS service region includes: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Texas, Virginia, West Virginia, and Washington D.C.
You are a ROOTS general or voting member whose dues AND member profile are up to date as of Monday, March 31, 2025 at 5pm ET. Not sure how to check your membership status? Click here.
You have not received a ROOTS grant or partnership in the last three cycles. If you received an Artistic Assistance grant in Spring/Fall 2024 or Fall 2023 or are a lead collaborator in the 2022 Partners in Action or 2020-23 Partners for Change programs, you are not eligible to apply to this round of the program.
You have completed all final reports due for previous funding awards.
You are proposing activities that take place during the program period of June 1, 2025 – June 1, 2026.

HOW TO APPLY
HOW TO APPLY
To apply for Artistic Assistance Professional Development you’ll need to submit the following materials via this application form by Friday, May 2 at 5pm ET:
Application Form
We recommend copying the application form questions onto a separate document, developing your answers there, and then copying them back to the application form.
Questions 5-14 on the application form can be submitted in written, video, or audio format. See the Alternative Format section below for more information about video or audio submissions.
Work Samples
Work samples are submitted as a hyperlink. You can link to a google doc, your website, YouTube, SoundCloud, or any other digital platform that contain examples of your work.
Please keep these short! Think quality over quantity.
Written samples should be no longer than three pages.
Audio and video samples should be no longer than five minutes; a minute-long clip is even better.
If your sample is longer, include instructions that point reviewers to the time where you’d like them to begin.
Expense Verification Documents
In lieu of a budget spreadsheet, applicants are required to submit expense verification documentation to support their request. You will be asked to attach a PDF document or documents that verify the amount of your request. Here’s an example of what this could look like.
Examples of expense verification documentation include but are not limited to:
Invoices from teachers or facilitators
Shopping cart screenshots for equipment requests
Registration information from conference websites
Flight or hotel pricing screenshots
Quotes for services
Please note: applications must be submitted through the application form. Emailed applications will not be accepted or considered for funding. If you need any support with submitting your application, please contact Ashlee Haze at ashlee@alternateroots.org or 404-577-1079 x 2 before the application deadline.
Alternative Proposal Formats
If you prefer, you can answer application questions 5-14 via video or audio rather than through writing. Those submitting alternative formats still need to complete all other sections of the application – including the Work Samples and Expense Verification documents. Applications created using an alternative format will be judged by the same criteria as written proposals.
If you opt to submit a video or audio proposal, please:
- Keep these shorter than seven minutes.
- Upload it to a web platform like YouTube or SoundCloud.
- Ensure links are accessible with no password protection and that proper permissions are shared.
- Share that link in the Alternative Proposals section, near the middle of the application form.

PROPOSAL SUPPORT
PROPOSAL SUPPORT
Alternate ROOTS is committed to supporting our members through the process of applying for our funding programs! We encourage you to take advantage of these proposal supports:
Office Hours
Got questions about Artistic Assistance Professional Development? Give Program Manager, Ashlee Haze a call during her office hours, every Wednesday in April!
Times are noted on our public calendar. You can reach Ashlee at 404-577-1079 x 2.
Live Application Assistance Session
Join Ashlee and your fellow members for a live application assistance session on Thursday, April 17, 2025, 6:30 – 8:30pm ET. This is a great way to get your questions about the Artistic Assistance application and selection process answered while connecting with other ROOTS members! Register here.
Additional Resources
- Candid (formerly The Foundation Center) has FREE online trainings, videos, and podcasts on proposal writing.
- Creative Capital has great guides to writing grant proposals and creating a realistic budget.
- The Grantsmanship Center offers FREE short videos on grant-related topics and podcasts on popular topics related to fundraising as well as this FREE podcast on “Grant Proposals for Art and Culture.”

HOW WE MAKE FUNDING DECISIONS
HOW WE MAKE FUNDING DECISIONS
ROOTS strives to be a resource for artists and communities throughout the US South, and we award grants that align with the following program goals:
- Strengthening the capacity and impact of artists and cultural organizers throughout the South by providing resources, including direct funding, to individual members
- Building strong partnerships and collaborations with ROOTS members to support accomplishing our mission
- Helping ROOTS members extend or deepen their engagement and collaboration in their communities within the US South
- Highlighting the assets or challenges of communities within the ROOTS Service Region that are impacted by social, economic, and environmental injustices
In addition to seeking applicants that reflect the goals of the program, ROOTS’ selection process considers geographic distribution, racial, ethnic, socio-economic, and ability diversity, as well as TLGBQ+ representation. This practice sets us apart from typical funding models.
In alignment with our strategic plan, preference is given to proposals centered around and created by eligible members of these communities:
- Youth
- Trans / Two-spirit / Non-binary
- SWANASAAPI (Southwest Asian/North African/South Asian/Asian/Pacific Islander)
- Indigenous / Native American
- Latinx / Latine
- Artists with disabilities / disability justice advocates
- Artists focused on climate justice and environmental advocacy
- Applicants from Alabama, Arkansas, Virginia, and West Virginia
The Artistic Assistance application review panels are made up of cross-disciplinary artists, organizers, ROOTS members, and individuals from peer organizations. We convene panels that reflect the diversity we seek to achieve. The panelists review applications and recommend recipients to ROOTS staff. Final decisions are made by staff to ensure that all program goals are met to the best of our ability. The panelists use the following criteria to evaluate all applications:
30% Articulation of Artistic Vision
- Did the applicant clearly articulate the artistic vision and aesthetic direction of their artistic practice or business?
30% Alignment with ROOTS Mission
- Is the proposal rooted in a particular community of place, tradition, or spirit? How does it connect to social, economic, and/or environmental justice?
20% Goals and Outcomes
- Did the proposal clearly define the goals and outcomes that the applicant will use to advance their artistic practice? Are the applicant’s goals and outcomes realistic and feasible within the proposed timeline?
20% Budget
- Is the budget clear and accurate? Are the artist fees appropriate for the level of engagement required of participants? Has the applicant provided adequate verification of proposed expenses?

QUESTIONS?
Questions?
If you have any questions about Artistic Assistance, please email Program Manager, Ashlee Haze at ashlee@alternateroots.org or call 404-577-1079 x 2.
